Transforming Parenthood with Purpose and Passion

CHELSEA M.R. HIRSCHHORN

Founder & CEO,

Frida

When Chelsea Hirschhorn became a mother, she quickly realized that the world of parenting products was full of gaps—important needs that were simply not being met. Rather than accepting the frustrations that came with this realization, she turned them into a mission to revolutionize the baby care industry. As the Founder and CEO of Frida, Chelsea didn’t just create a brand; she sparked a movement that empowers parents with practical, innovative solutions for the messy, unpredictable realities of raising children. With a relentless focus on empathy and authenticity, she has transformed Frida into a global ally for millions of parents, making the journey of parenthood just a little bit easier—and a lot more honest.

Turning Frustration into Innovation: The Birth of Frida

Hirschhorn’s story is one of turning personal challenges into a powerful business vision. As a mother of four, she encountered the same daily struggles that millions of parents face—messy, exhausting, and often overwhelming moments that traditional products didn’t address. Instead of accepting these frustrations, she channeled them into creating Frida. “There are so many intimidating realities to parenthood that don’t get the spotlight,” she shares. “I wanted to create tools that tackle those realities head-on.” This philosophy became the foundation of Frida, a company dedicated to providing practical, effective solutions that make parenting just a little bit easier.

Leading with Heart: Hirschhorn’s Approach to Growth

Under Hirschhorn’s leadership, Frida has grown from a startup to a brand that’s available in over 30,000 stores globally. But for her, it’s about more than just business success. Hirschhorn leads with a unique blend of empathy and efficiency, qualities she honed while balancing the demands of motherhood with the responsibilities of running a fastgrowing company. “I’ve become an expert ‘prioritizer,’” she says, reflecting on how motherhood has shaped her approach to leadership. This ability to prioritize what truly matters has been key to her success, both at home and in the boardroom.

Revolutionizing Baby Care with Empathy and Expertise

From the now-iconic NoseFrida to an extensive range of postpartum care products, Frida’s offerings are designed to solve real problems with simple, innovative solutions. Hirschhorn’s approach is rooted in understanding what parents truly need, often informed by her own experiences. “Fridababy’s role is stepping in on the details your best friend (very innocently) left out,” she explains. This commitment to addressing the less glamorous aspects of parenting has struck a chord with families around the world, propelling Frida to become a trusted name in baby care.

Empowering Parents Worldwide: The Frida Impact

Frida’s impact goes beyond products—it’s about changing the conversation around parenthood. Hirschhorn has made it her mission to demystify the often challenging and unspoken aspects of raising children. Under her guidance, Frida was named one of TIME’s 100 Most Influential Companies of 2024, a testament to the brand’s global influence and Hirschhorn’s visionary leadership. Her dedication to empowering parents through innovation and support continues to inspire, proving that with passion and purpose, it’s possible to make a profound difference in the lives of millions. Chelsea Hirschhorn’s journey is a powerful reminder that the best innovations often come from a place of empathy and real-world experience. By addressing the real challenges of parenthood with honesty and creativity, she has not only built a successful business but has also created a lasting impact on families around the world.