
Big tech companies have been laying off employees regularly. Now, once again, Google has cut almost 200 from its Global Business Unit, which focuses on sales and partnerships, according to a report by The Information published on May 8. This unit is critical in managing relationships with advertisers, merchants, and other partners, making the layoffs a significant adjustment in Google’s operational strategy. The move is part of a broader wave of workforce realignment in the tech industry, as companies adapt to shifting market demands and economic pressures while focusing on innovation and efficiency.
This latest reduction follows Google’s earlier layoffs in April 2025, when hundreds of employees were let go from its platforms and devices unit, which encompasses teams responsible for Android, Pixel phones, and Chrome. The pattern of smaller, targeted cuts mirrors actions taken by other tech giants in recent months. For instance, Microsoft reduced 650 jobs in its Xbox unit in September 2024, while Amazon and Apple also implemented layoffs in their communications and digital services groups, respectively, over the past year.
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These adjustments highlight the challenges tech companies face in balancing operational costs with the need to invest in emerging technologies and competitive markets. Google’s decision to scale back in its global business unit suggests a strategic pivot, potentially aimed at reallocating resources to high-priority areas such as artificial intelligence, cloud computing, or other growth sectors. While specific details on the impacted roles were not disclosed, the layoffs underscore the broader trend of tech firms navigating a complex economic landscape, where agility and cost efficiency are paramount to sustaining long-term growth and market leadership.
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