Amazon Prime Cookies: A Threat or Convenience? Which is it?

The age of technology we live in has made our lives easier by a margin. However, with all the convenience, it has made us vulnerable to the threats associated with it. The same is the case with Amazon Prime Cookies. Many people throughout the world say that Amazon’s cookies steal their personal data. But does the claim hold any weight? Or is it just a hoax to degrade the image of Amazon, which is one of the biggest e-commerce and technology companies in the world? In this blog, we will discuss what cookies are and whether Amazon is weaponising them to steal your data. So, let’s get started. 

What are Amazon Prime Cookies?

Amazon Prime cookies are small text files that are stored on your browser and it lets Amazon know your preference when it comes to either content or shopping. Now the question that lingers is whether they steam data. Well, cookies are not something that Amazon take from you. Rather, its small text files Amazon makes on your browser which allows Amazon to personalise your shopping or content streaming experience. 

According to Amazon itself, there are two kind of cookies generally, operationall cookies and advertisement cookies. Operational cookies are used to personlaise your experience and other essential functions.  On the other hand, Advertising cookies are generally used to tailor ads to your specific tastes. These cookies are stored for around 13 months in your browser. However, you can decrease the time from your browser settings. 

Why Amazon Prime Cookies Are Important?

Amazon Prime Cookies play a vital role in enhancing your user experience in several ways. They power handy features like one-click checkout, tailored product suggestions, and persistent shopping carts, so you don’t need to log in repeatedly. Additionally, they store your preferences, such as preferred language or currency, and enable personalised content by identifying you as a Prime member for special offers. These cookies also bolster security by detecting unusual activity to prevent fraud and support data analysis to refine Amazon’s platform. For example, they track ad effectiveness and deliver relevant promotions, making your shopping or Prime Video streaming smoother and more enjoyable.

Should You Accept Amazon Prime Cookies?

As we’ve established above, the main motive of Amazon Prime Cookies is to personalise your viewing experience, staying logged in, and tailor ads specific to your choice. So, accepting these cookies does pretty much no harm. However, if you don’t want to see tailored ads or want minimal cookies in your browser, accept only Operational Cookies and not advertising cookies. When you visit the Amazon website, a pop-up will be visible on your scree saying, “accept cookies”. There will be three options. 1. Accept all cookies, 2. Deny all cookies and 3. Accept selected Cookies.

Here you can only accept selected Amazon Prime Cookies. This way you only accept operational cookies and not the advertising ones. To be honest, Amazon is conglomerate that deals in technology, e-commerce and space exploration, it doesn’t care about your data. It just want your experience to be better than anywhere else. 

Is There Any Risk Associated with Amazon Prime Cookies?

As mentioned above, accepting Amazon Prime cookies doesn’t mean that Amazon is extracting your personal data. However, with so many cybersecurity threats, there is a possibility that a threat attacks your browser, computer or any device you use, and all the information that is present in your cookies can be leaked. That being said, cookies’ information isn’t personal, just your surfing details. Now, what would a person do with your surfing details, right? 

So, the best option is to just accept the operational Amazon prime cookies, thats it. You don’t need any other cookies. But what happens when you don’t accept these cookies? Well, the most that can happen is that you’ll have to log in again and again in your browser. But that’s a bargain as compared to getting system hacked.

We hope you find this blog informational and helpful. For more such content, stay tuned with CEO Outlook Global. We publish industry leading practices and latest news from the corporate and business landscape.