Reliance Launches Campa in Nepal with Chaudhary Group

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries, has launched its iconic beverage brand Campa in Nepal at an event with Chaudhary Group (CG), Nepal’s biggest conglomerate, marking its official entry into the Nepal market and reaffirming its commitment towards Nepal in the long run. 

Campa, which was a long-lived Indian beverage brand that Reliance acquired in 2022 and relaunched in India in 2023, has quickly regained its presence in the Indian soft drink market. Now it is time for it to steal the hearts of Nepalese consumers. 

“We are delighted to launch Campa in Nepal with our trusted partner Chaudhary Group“, said Ketan Mody, Executive Director, RCPL. “Campa is an emotional connection with consumers and nostalgia, while also appealing to aspirations of today’s youth”. 

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Nirvana Chaudhary, Managing Director of CG, was on the same page, “It gives us immense pride to partner with RCPL to introduce Campa to Nepal. With CG’s market presence and RCPL’s product strength, we can make Campa a household name too”.