Global Telecom Welcomes Roche Vandenberghe as New CMO!

Globe Telecom, a leading local telecommunications company, has appointed Roche Vandenberghe as its new Chief Marketing Officer. According to MARKETECH APAC, she brings a decade of experience from her previous role at FWD Insurance Philippines.

While at FWD Insurance, she led local campaigns emphasising the growing importance of insurance for Filipinos. She also spearheaded initiatives targeting specific demographics, such as gamers, to understand consumer behavior and demonstrate how insurance can benefit their daily lives.

Also read, Ivan Espinosa Appointed New Chief Executive Officer

Roche Vandenberghe’s Vision

In an exclusive interview with MARKETECH APAC, Roche shared that she will focus on strengthening the brand’s impact by expanding coverage, refining the master brand strategy, and driving brand growth to maintain a competitive edge.

Roche Vandenberghe stated, “More than just connectivity, we are committed to creating wonderful experiences—empowering people with choices, helping them overcome challenges, and enabling them to discover new ways to enjoy life. By strengthening our brand presence and delivering meaningful innovations, we aim to continue uplifting the lives of Filipino customers and businesses.”