5 Best CMOs in the World Breaking the Boundaries

In today’s competitive world, the growth and success of the brand largely depend on the chief marketing officer (CMO). In 2024, the U.S. retailer Gap brought back its CMO, Coca-Cola revived its global CMO in 2019, and Avon promoted its SMO to CEO. It is clear that the role of the CMO has evolved far beyond traditional marketing and promotion. CMOs are now key figures in shaping a brand’s growth, leveraging technology, customer insights and innovation to drive success. Discover the best CMOs in the world who pushed extreme growth to the company during their tenure. 

Behind The Brands: The Best CMOs in the World

CMO plays a crucial role in shaping the brand’s identity. From planning to advertising and sales, they are responsible for everything regarding brand management. A Harvard Business Review study found that when CMOs had 1% more strategic freedom, foreign sales increased by 13%. Similarly, a 25% boost in financial decision-making led to a 77% rise in foreign sales. This shows the importance of a CMO. Find the best CMOs in the world here!

1- Andrea Brimmer – Ally Financial

Experience – 17 years 1 month

Andrea is known as one of the best marketers in the world, as she uplifted the company’s reputation in the market. During her tenure, she made all the banking services available online and leveraged her marketing skills to build trust and engagement with the younger, tech-savvy customer base. Under her leadership, the company launched campaigns that emphasize its customer-centric approach and the convenience of its digital offerings. 

2-  Morgan Flatley –  McDonald’s

Experience – 12 years 5 months

The next name on the list of the best CMOs in the world is Morgan Flatley. With more than 12 years of leadership experience and skills, Morgan has taken McDonald’s to the next level. Within her leadership, McDonald’s launched successful campaigns like ‘I’m Lovin’ It,’ which has become a catchphrase. She made it a global brand by maintaining authenticity.  

3- Raja Rajamannar – Mastercard 

Experience – 12 years 2 months  

Considered one of the best CMOs in the world, Raja is widely recognized for his transformative leadership. Talking about Mastercard, the company has turned into a purpose-driven, socially responsible brand while ensuring it stays relevant in the digital era. 

4- Leslie Berland – Verizon 

Experience – 9 years 2 months 

Verizon is a telecommunication company, and Leslie Berland, among the best marketers in the world, has proven instrumental in guiding the telecom giant’s marketing strategy, particularly by helping to evolve the Verizon brand into a leader in 5G and technology innovation. Under his leadership, Verizon is not just a phone company but a global innovator in connectivity solutions. 

5-  Matt Che – Budweiser Brewing Company

Experience – 4 Years 2 months

While many leaders have made significant impacts, many of the best CMOs in the world are quietly shaping the future, and Matte Che is one of them. With a robust background in marketing and brand management, Matt made the Budweiser Brewing Company stand out in the beverage industry. Matt was also featured in the best CMOS in the Asia magazine in 2024. 

CMOs are more than just marketers- they are architects and innovators who shape the company’s growth.