A Visionary Shaping the Future of AI and Digital Infrastructure

ADAM BERLEW

CMO & Board Member

Equinix

The digital landscape is evolving at an unprecedented pace, with artificial intelligence reshaping industries and cloud technology becoming the backbone of modern enterprises. In this fast-changing world, marketing is no longer just about crafting compelling messages—it is about creating business value, forging deep customer relationships, and driving innovation. Adam Berlew, CMO of Equinix, is at the forefront of this transformation, reshaping how enterprise brands position themselves in the AI and cloud era.

A Career Defined by Strategy and Growth

Adam’s journey to the CMO role at Equinix has been shaped by a series of high-impact leadership positions at Google Cloud, Dell, Brocade, Atlassian, and Boston Consulting Group. His expertise in marketing, product management, M&A, and sales strategy has made him a sought-after executive in the technology space.At Google Cloud, he played a crucial role in marketing AI and industry solutions, helping businesses navigate the complexities of cloud adoption. During his tenure at Brocade, he was instrumental in maintaining the company’s leadership in storage networking while driving expansion into IP networking and cloud services. At Dell, he managed multi-billion-dollar enterprise marketing initiatives, honing his data-driven, results-oriented approach. Each role sharpened his ability to align marketing strategy with business growth, a skill that has become central to his leadership at Equinix.

Transforming Marketing with AI and Personalization

Adam is not just marketing AI; he is using it to transform the way Equinix engages with customers. “It’s no longer about broad messaging—it’s about delivering the right message, to the right person, at the right time,”he says. His focus is on harnessing AI-driven insights, automation, and customer journey mapping to personalize interactions and enhance engagement. This shift is not just about efficiency— it’s about effectiveness. As Equinix expands its footprint, he is ensuring that marketing is not only scalable but also deeply impactful. He envisions a future where AI-driven insights allow sales teams to engage with customers in a way that is proactive rather than reactive. His belief is clear: “AI will eliminate the need for qualifying questions—so conversations can start with value.”

The Future of Marketing in the AI Era

As AI continues to redefine industries, he sees marketing evolving into an even more strategic function—one that blends creativity with predictive analytics and automation. He believes that the next generation of CMOs will not just be brand builders but business strategists, using AI to optimize the entire customer journey. In his view, “The role of the CMO will evolve into that of a business strategist, using AI not just for marketing but for end-to-end customer experience optimization.” As Equinix expands its leadership in AI infrastructure, his vision and expertise will be critical in shaping how the company—and the industry—navigates the next phase of digital transformation. With a career defined by innovation, customercentricity, and a relentless drive for excellence, Adam Berlew is not just leading Equinix’s marketing efforts—he is redefining what it means to be a CMO in the AI-driven world.

Equinix and the Power of AI-Ready Infrastructure

For Adam, the AI revolution is about more than just software—it’s about having the right infrastructure to power the next wave of digital transformation. “AI isn’t just a buzzword; it’s a boardroom conversation. Companies that aren’t thinking about AI-ready infrastructure today will struggle to compete tomorrow,” he explains. This insight has shaped his approach at Equinix, where he is positioning the company as the backbone of AI-driven enterprises. Under his leadership, Equinix has amplified its role as the most sustainable data center provider, addressing critical issues like responsible power usage and scalable AI solutions. His strategy revolves around building awareness by leveraging customer success stories. By positioning Equinix as a trusted partner in AI infrastructure, he ensures that the company remains indispensable to businesses at the forefront of innovation.

IN B2B MARKETING, YOU WIN NOT BY SELLING A PRODUCT, BUT BY HELPING CUSTOMERS SEE WHAT’S POSSIBLE.

Leadership and Vision: Building High-Performance Teams

Beyond marketing, Adam is known for his leadership philosophy—one that prioritizes vision, empowerment, and talent development. He believes in hiring exceptional individuals and giving them the freedom to execute bold strategies. “ The best leaders don’t micromanage—they paint a bold vision and let great talent bring it to life,” he says. He also stresses the importance of marketing as a core business function. “Marketing isn’t an isolated department—it’s the bridge between the customer and the company’s mission. If marketing isn’t driving measurable business impact, then it’s not doing its job,” he asserts.